Envoy blog redesign
Envoy is a suite of products that connects people, spaces, and data in one seamlessly integrated workplace platform. Their blog was used as a way to position Envoy as a thought leader in the workplace experience space and as engagement tool for prospects.
Company
Envoy
Year
2023
Role
Web Design
Art Direction
Challenge
In addition to the brand being out of date, the blog had been ported over to wordpress without the help of designer. Because of this, major parts of the user experience was overlooked and key features needed by the content team was missing, making it wan frustrating experience for not only our users, but our internal team as well.
Solution
The final design was a simple solution that cleaned up navigition and UX for our reader, while also adding in ways for the content team to promote content and better surface the newsletter signup. This created a more pleasant experience for everyone envolved.
Result
The content team saw nearly a 40% increase in newsletter signups, as welll as an increase of traffic and engagement.
