State of Attention 2018 Ebook
In early 2018, Prezi conducted a survey of over 1,000 business professionals on the state of attention in the workplace. The findings were spectacular, actually disproving the myth that a human's attention span is shorter than a goldfish, and the plan was to create an ebook visualizing the results.
Challenge
For being a visual communications tool, the existing ebook template was not very visual. And we couldn't have an ebook stressing the importance of visuals, well, not have visuals.
Solution
The solution was an entirely new template that was much less focused on text and more focused on inforgraphics, allowing the data to be presented in a more graphic and engaging way.
Result
The ebook went on to be Prezi's fastest downloaded and more successful to date.
